My work examines a contemporary consumer existence through sublime tableaus of apathy. I’m interested in creating visually seductive landscapes with narratives of post-capitalist tensions. Through hypothetical dystopias, a rearranging of the natural order emerges from the ashes of our inconspicuous consumption, where nature, much like our commercial environments, has been impregnated with the detritus of marketing, consumption, and waste. Landscapes pop with carefully designed visual gluttony that attempts to compete with our limitless capacity to consume. Animals appear perfectly apathetic in overly adorned false environments, surrendering to the inevitability of what’s to come.
I work photographically to tap into the medium’s ability to reflect truth, and much like commercial photography, I see the work as a kind of nonsensical sales pitch, a seduction of false promise, where nature has succumbed to relentless marketing. By using the same methods as commercial photographers, I elevate seemingly ordinary, dull flora and fauna to the commercial stage where we understand and treat nature like the material world we surround ourselves with. In an age where truth is irrelevant, hyperfocus, artificial lighting, and scale are used to exaggerate facts. My process ultimately aims to embrace a manipulation of truth by hyper-exaggerating the ordinary to mirror the sublime apathy of our modern existence.